Although a sizeable percentage of In a Word’s work has been in the real estate and hospitality industries, we shy away from labeling ourselves as industry niche writers or specialists. Although this kind of “generalizing” goes against the advice of many top copywriting gurus, we feel it would be a disservice to close out potential clients simply because they don’t fit in with what we’ve done in the past.

And that’s because we can help businesses across a wide range of fields. There are certain core qualities that make up effective sales writing, and we’re convinced that these skills can be transferred successfully to any field, product or service. The key lies in the ability to quickly learn about a particular company, its industry, its product, and the needs and challenges of its target market. And this is what we excel at.

That said, there are certain industries that require highly involved knowledge of technical concepts and buzz words. If for any reason we feel we cannot provide you with the highest quality of work due to your company’s technical specialization, we’ll happily refer you to a talented, respectable niche writer who can more accurately meet your needs.

• Dating
• Beauty
• Spa
• Health
• Catering
• Event production
• Service providers (practitioners, doctors, personal and corporate coaches, plumbing, etc.)
• Financial
• Products sold online
• and more