Although In A Word writes all kind of projects—from ads and direct mail to bios and catalog copy—you’ll often find us writing websites and brochures.

Unlike smaller projects that entail less copy, websites and brochures need to be outlined before any writing is begun. The writer has to first decide which material to include, and how this material will most effectively be broken down into pages or panels.

At In a Word, we enjoy the pre-organizing aspect of writing websites and brochures as much as we like writing them. Due to our expertise (and a healthy dose of intuition), we know how to funnel down and present large amounts of information in the way your reader will best absorb it—and be most persuaded by it—depending on the purpose of your website or brochure. In other words, we remove the guessing aspect...and add the sales punch.

For more information on writing website and brochures, feel free to download my article, Seven Things to Consider When Writing a Website or a Brochure.