I know how to write, and I do it well.
So why should I hire a copywriter?
You may know how to write, but do you really have the time to write copy that meets your highest standards? Does it engage and sell instead of simply inform? Copywriters are specialists, and we specialize in one thing: producing exceptional, targeted copy that draws in your prospective buyers and prompts them to buy. Just like with anything else—when you want the best, you hire a specialist.

When you hire a copywriter, you're not only paying
them to write. You're paying them to think.
When you build a home, you build the foundation before you lay in the floors, walls and ceiling. Similarly, thinking is the foundation for effective copywriting. A good copywriter takes time to develop a solid strategy before taking action—before committing to any specific words. After a strategy is devised, words are then craftily chosen to express and enhance the desired message.

But good writing is good writing, right?
You might be able to do a nice job of writing in regards to grammar, vocabulary and even style, but a copywriter takes writing a step further. We use the written word to sell a product by connecting with a reader's needs and emotions. Too many people simply present the facts and think they've done the job. But presenting a potential buyer with facts is rarely enough to make a sale.

Good looks and no brains will only get you so far.
Most people are willing to spend considerable amounts of money on graphic design and printing. Too often, however, these same people view hiring a copywriter as if it's an indulgence. But is it an indulgence to want the very best? To rely on someone who knows what they're doing instead of guessing how to do it yourself? To feel confident that, after spending all that money on design, the copy will actually sell your product?

It's not only sales...
Like a charismatic person who attracts others with their personality and presence, a copywriter needs to exude charm and charisma through the written word. Once an initial attraction is made, the courtship of selling can begin.

And don't forget what your mother said - practice makes perfect.
In a Word specializes in one thing: writing marketing and sales copy. We do it every day, we've done it for years, and we do it for all kinds of products. Isn't it just common sense that we'd do it well? The simple message here: if you want professional results, you're better off with a pro.