It’s true that the visual presentation of your product, if compelling enough, can make a powerful and favorable first impression on your consumer. But once you’ve caught their attention, they won’t stay long unless you give them a good reason to.

That’s where charismatic copy comes in. When skillfully written—and only when skillfully written—your marketing copy will infuse your materials with substance and selling power. Powerful copy contains strategy. It gives your pieces purpose. It entices, sustains attention, and ultimately convinces. In other words, it’s as essential to the success of your marketing efforts as your muscles are to your ability to move.

In a Word chooses strategic combinations of ideas and words designed to make a maximum impact in your market. How your copy is presented—in terms of word structure, tone and flow—is only half the story. The other half is how your message is received. Is it clearly presented and convincing? Does it resonate with your consumer on an emotional level? Does it make that reader want to learn more about your product, or even purchase it outright? Answering yes to these questions is what In a Word is all about.

By focusing on the psychological aspects of selling as much as on the presentation of the words, we can heighten the receptivity of your reader. Your message will have more weight. And you’ll end up with persuasive marketing materials that enhance marketing response, brand your business, and meet your high standards.

More reasons to choose In a Word for your marketing and advertising needs:

• We've been in business for nearly 10 years.
• We understand the importance of branding.
• We can help you develop a long term marketing plan or campaign.
• We're experienced in writing keyword-rich copy.
• You develop a one-on-one relationship with us.
• We collaborate with a talented collection of designers, SEO specialists, and marketing specialists.
• When appropriate, we'll act as project managers (and tie everything under one contract, if desired).
• We're free of the corporate red tape that can delay and complicate the creative process.
• We're reliable, meet deadlines, and can work quickly.
• We're easily accessible by phone and/or e-mail.
• Founder Amy Kurland has a BA in Psychology from UC Berkeley.